Today marks a historic milestone in the history of Misfit. We’re thrilled to announce that we entered into an agreement to be acquired by Fossil Group, a global design, marketing, and distribution company that specializes in consumer lifestyle and fashion accessories. Fossil Group is one of the world’s top watch and accessories manufacturers, with an extensive line of men’s and women’s fashion watches, jewelry, handbags, small leather goods and accessories that are found in department stores, specialty retail stores and specialty watch and jewelry stores in the U.S. and approximately 150 countries. Fossil Group creates these products for its Fossil, Skagen, MICHELE and Zodiac brands, as well as its portfolio of licensed brands, some of which include kate spade new york, Michael Kors, Emporio Armani, Armani Exchange, Diesel, Marc by Marc Jacobs, Karl Lagerfeld, Tory Burch, adidas, and DKNY, among others.
Together with Fossil Group, Misfit gains access to Fossil Group’s world-class design teams and global expertise in sales, marketing, and distribution. We will continue to develop activity trackers under the Misfit brand and Fossil Group will scale Misfit technology across Fossil, Skagen and a targeted portion of its portfolio of 16 brands in 2016.
You can read the full press release here.
Like us, Fossil Group is entrepreneurial, rooted in great design and is always looking forward and innovating to bring the best products to market that delight consumers. Together, we will be stronger and uniquely positioned to lead the convergence of style and technology. We can’t wait to join them!
As a Misfit customer you can still expect to hear about all things Misfit here, on the Misfit blog. Stay tuned for more updates!