Introducing Misfit Shine 2 Swimmer’s Edition

A swim, fitness, and sleep monitor to power every leg of your life relay

One of our favorite products just got a performance upgrade. We partnered with Speedo to combine industry-leading swim tracking with our most advanced technology, and today we’re launching Misfit Shine 2 Swimmer’s Edition, Powered by Speedo.

Our newest tracker—Speedo Shine 2 for short—covers swim, sleep, and everything in between.

In the pool, proprietary lap counting algorithms track a swimmer’s lap count with pinpoint accuracy across all stroke types. Get accurate total swim distance, and set a workout timer that buzzes you when your countdown is complete. Track your swim training data with the Misfit app, or with Speedo’s personalized swim-tracking app, Speedo Fit, to get fine-grain resolution into your swim fitness.

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POTUS Hearts Misfit

We might be a small company, but with bases of operation in Silicon Valley, Vietnam, China, and Texas, we’re also a global one. Obama noticed.
President Obama and Misfit

President Obama delivers remarks on entrepreneurship and opportunity in Ho Chi Minh City, highlighting Misfit and its recent acquisition by Fossil Group, as an indicator of the emerging local tech economy.

The struggle is real. Waiting 10 hours for an email response, rushing to finish a draft before the other office heads home, and scheduling team meetings for 6 pm here and 9 am there—when you work at a small startup, there are only so many bodies to do the work. And when they’re scattered across four home offices and a dozen time zones, you get used to work that flows in fits and starts.

Managing a lean global team is an obvious challenge, but one that reaps rewards in the form of specific sets of expertise and fresh perspectives from each outpost. With feet in emerging tech sectors both domestic and foreign, Misfit has learned a thing or two about collaboration across cultures, and the benefits of overseas development offices—while simultaneously creating nearly 200 high-value jobs in nascent local tech economies.

Which is perhaps why, when President Obama addressed the crowd at an event for entrepreneurship and opportunity in Ho Chi Minh City, Vietnam, he name-checked Misfit—and its recent $260 million acquisition by Fossil Group—as an example of the successful developing local startup scene.

We asked co-founder Sonny Vu for his perspective on the benefits of building up overseas offices, plus his tips for managing a lean global startup.

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Introducing Ray. Performance in Its Purest Form.

Meet Ray, an evolution in activity tracking, and the newest fitness monitor from Misfit.

Ray is a rare blend of performance and versatility. It delivers the fitness and sleep tracking you need to stay motivated, including steps taken, distance traveled, calories burned, activity tagging, and sleep duration and quality. It also never needs charging and is water-resistant to 50 meters, so it can be worn constantly. That means it collects more data and builds better insights.

But Ray’s true value is in how effortlessly it integrates into your life. Its clean lines and anodized aluminum shell create a form that is as much about fashion as it is about function.

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So You Say You Want a Revolution

Introducing Flash Cyclist Edition

Hit the road with Flash Cyclist Edition clipped to your shoe, and start monitoring the metrics that will help you train smarter, race faster, or track your weekend rides.

The Misfit Labs team combined the durability and versatility of Misfit Flash, a water-resistant activity and sleep monitor that never needs charging, with the cadence-sensing capabilities that cyclists need while training.

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Update Your Style Status with BaubleBar for Misfit

BaubleBar x Misfit Helena Bracelet and Helena Necklace

Feel like dressing up your fitness routine? We do, too. So we’re thrilled to announce that we’re teaming up with BaubleBar, the final say in fashion jewelry, to bring you the Helena Necklace and Helena Bracelet—two on-trend ways to wear the Misfit Flash fitness and sleep monitor. These stylish accessories will be available exclusively at Target on November 29.

The locket on the Helena Necklace and Helena Bracelet is a perfectly modern update on a  vintage-inspired accessory, and features an oval-link chain (32 inches for the necklace, 6 inches for the bracelet).

But these statement pieces are as smart as they are stunning. The lockets open to reveal our sleek Flash fitness tracker, which monitors your sleep and activity levels, including calories burned, distance traveled, steps taken, and sleep quality.

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