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Introducing Ray. Performance in Its Purest Form.

Meet Ray, an evolution in activity tracking, and the newest fitness monitor from Misfit.

Ray is a rare blend of performance and versatility. It delivers the fitness and sleep tracking you need to stay motivated, including steps taken, distance traveled, calories burned, activity tagging, and sleep duration and quality. It also never needs charging and is water-resistant to 50 meters, so it can be worn constantly. That means it collects more data and builds better insights.

But Ray’s true value is in how effortlessly it integrates into your life. Its clean lines and anodized aluminum shell create a form that is as much about fashion as it is about function.

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So You Say You Want a Revolution

Introducing Flash Cyclist Edition

Hit the road with Flash Cyclist Edition clipped to your shoe, and start monitoring the metrics that will help you train smarter, race faster, or track your weekend rides.

The Misfit Labs team combined the durability and versatility of Misfit Flash, a water-resistant activity and sleep monitor that never needs charging, with the cadence-sensing capabilities that cyclists need while training.

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Update Your Style Status with BaubleBar for Misfit

BaubleBar x Misfit Helena Bracelet and Helena Necklace

Feel like dressing up your fitness routine? We do, too. So we’re thrilled to announce that we’re teaming up with BaubleBar, the final say in fashion jewelry, to bring you the Helena Necklace and Helena Bracelet—two on-trend ways to wear the Misfit Flash fitness and sleep monitor. These stylish accessories will be available exclusively at Target on November 29.

The locket on the Helena Necklace and Helena Bracelet is a perfectly modern update on a  vintage-inspired accessory, and features an oval-link chain (32 inches for the necklace, 6 inches for the bracelet).

But these statement pieces are as smart as they are stunning. The lockets open to reveal our sleek Flash fitness tracker, which monitors your sleep and activity levels, including calories burned, distance traveled, steps taken, and sleep quality.

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Misfit Joins Fossil Group

Today marks a historic milestone in the history of Misfit. We’re thrilled to announce that we entered into an agreement to be acquired by Fossil Group, a global design, marketing, and distribution company that specializes in consumer lifestyle and fashion accessories. Fossil Group is one of the world’s top watch and accessories manufacturers, with an extensive line of men’s and women’s fashion watches, jewelry, handbags, small leather goods and accessories that are found in department stores, specialty retail stores and specialty watch and jewelry stores in the U.S. and approximately 150 countries. Fossil Group creates these products for its Fossil, Skagen, MICHELE and Zodiac brands, as well as its portfolio of licensed brands, some of which include kate spade new york, Michael Kors, Emporio Armani, Armani Exchange, Diesel, Marc by Marc Jacobs, Karl Lagerfeld, Tory Burch, adidas, and DKNY, among others.

Together with Fossil Group, Misfit gains access to Fossil Group’s world-class design teams and global expertise in sales, marketing, and distribution. We will continue to develop activity trackers under the Misfit brand and Fossil Group will scale Misfit technology across Fossil, Skagen and a targeted portion of its portfolio of 16 brands in 2016.

You can read the full press release here.

Like us, Fossil Group is entrepreneurial, rooted in great design and is always looking forward and innovating to bring the best products to market that delight consumers. Together, we will be stronger and uniquely positioned to lead the convergence of style and technology. We can’t wait to join them!

As a Misfit customer you can still expect to hear about all things Misfit here, on the Misfit blog. Stay tuned for more updates!

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Thinner, Stronger, Smarter. Introducing Shine 2.

We’re so excited to unveil Shine 2, the next generation of our award-winning Shine Fitness and Sleep Monitor.Continue Reading »